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Archive for the ‘Marketing’ Category

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The Dangers of Cost+ Pricing

Tuesday, February 7th, 2012

In the early years of my consulting work I picked up a client that had been losing money for two consecutive years and was experiencing severe cash flow problems.  They were using cost plus pricing.  What went wrong? (more…)

Tags: Branding, marketing strategies, milk, milk production, price strategy, pricing strategies, strategy of pricing, value based, value pricing
Posted in Marketing, Pricing, Sales, Strategy | No Comments »

JCPenney: A New Retail Trend?

Monday, January 30th, 2012

CEO Ron Johnson rolled out a new plan for JCP that includes:

  • Updating its stores
  • Focusing on brands that ‘can’t be found elsewhere’
  • Reducing it’s prices by 40% or more on all merchandise

These are bold moves, will they succeed? (more…)

Tags: Branding, JCP, JCPenney, JCPenneys, marketing strategies, price strategy, pricing strategies, value based, value pricing
Posted in Branding, Marketing, Pricing, Private Equity, Sales, Strategy | No Comments »

Prices Up, Profits Down?

Monday, January 23rd, 2012

A recent Washington Post/Bloomberg Business article stated that Hormel Foods fourth quarter 2011 profit slipped 3%.  Price increases were blamed for lower sales volumes.  Tyson Foods experienced a similar fate with its fourth quarter results.

Does this news fly in the face of my September 19, 2011 post Higher Prices = Lost Customers? in which I cited business owners whose price increases resulted in growth in their customer bases? (more…)

Tags: Branding, marketing strategies, price strategy, pricing strategies, value based, value pricing
Posted in Branding, Economy, Marketing, Pricing, Sales, Strategy | No Comments »

Revenue Grows > Price Increases

Tuesday, December 27th, 2011

A November 2, 2011 Barron’s article , KRAFT FOODS REPORTS STRONG Q3 RESULTS AND RAISES 2011 GUIDANCE, reports that Kraft Foods’ third quarter net revenues grew 11.5% in part due to a 7% price increase. (more…)

Tags: Branding, Kraft, marketing strategies, price increase, price strategy, pricing strategies, revenue growth, value based, value pricing
Posted in Branding, Marketing, Pricing, Sales, Strategy | No Comments »

Amazon’s Deadline Extended!

Monday, December 19th, 2011

I just received an email from Amazon.  In big, bold letters it said “FREE Super Saver Shipping Deadline Extended.”  Quickly, what thought pops into your mind? (more…)

Tags: Branding, discounts, free shipping, marketing strategies, price strategy, pricing strategy, promotion deadlines, promotions, sales, sales promotions, value base, value pricing
Posted in Marketing, Pricing, Sales, Strategy | No Comments »

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  • Dale Furtwengler

    There are many commodity products, but few commodity businesses.

    Don't accept commodity prices. Let me help you BREAK the bonds of industry pricing and command higher prices - regardless of what your competitors or the economy are doing.

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    314-707-3771



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