Innovation, Marketing and Pricing in 2014

A Marketing Week article, ‘Marketers prepared to take more risks in 2014,’ by Lara O’Reilly stated “…42 per cent of marketers said they have noticed an increase in management buy-in and more appetite for investment in innovation and new business … Continued

Pricing and Human Behavior Modification

A recent study cited in The Australian suggests that charging fees for road usage would not only improve traffic flow, it would improve labor productivity.  This raises a couple of questions: Is pricing an effective tool for modifying human behavior? … Continued