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Archive for the ‘Branding’ Category

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Market Driven Pricing

Tuesday, May 15th, 2012

A May 9, 2012 Bloomberg Businessweek article, Macy’s 1Q profit jumps 38 percent, attributes the company’s success to its ability to tailor its fashions to local markets.  This kind of insight often elicits a “duh” response, yet I can’t help but wonder how many of you are actually employing this strategy?  If you did, what difference would it make for your business? (more…)

Tags: Branding, Macy's, marketing strategies, price strategy, pricing strategies, value based, value pricing
Posted in Branding, Marketing, Pricing, Private Equity, Sales, Strategy | No Comments »

Government-Controlled Pricing

Tuesday, May 8th, 2012

A May 7, 2012 article in the Bankgok Post, The price of ignorance can be high, highlights the folly of government interference in pricing.  Why are government’s so bad at establishing prices?  More importantly, what can we learn from their mistakes? (more…)

Tags: Branding, marketing strategies, price strategy, pricing strategies, value based, value pricing
Posted in Branding, Marketing, Pricing, Private Equity, Sales, Strategy | No Comments »

Master of Your Destiny?

Monday, April 30th, 2012

Who’s controlling your business’s destiny?  Here are some simple questions to assess how much control you have over your business. (more…)

Tags: Branding, competitive price intelligence, competitive pricing, marketing strategies, price strategy, pricing strategies, value based, value pricing
Posted in Branding, Marketing, Pricing, Sales, Strategy | No Comments »

Can Pricing Build Trust?

Monday, April 23rd, 2012

As business owners, we instinctively know that trust is essential to our success.  The day we lose our customers trust is the day we lose their business.  Game over!  End of story.  So how do you go about creating this trust and where does your pricing fit into that trust-building strategy? (more…)

Tags: brand promise, Branding, consistent marketing, marketing messages, marketing strategies, price strategy, pricing strategies, value based, value pricing
Posted in Branding, Marketing, Pricing, Sales, Strategy | No Comments »

Buyers Behave Irrationally

Tuesday, April 17th, 2012

Ruti Levy, in her Haaretz.com article Building blocks of high prices, cited the fact that Israelis are paying 3 to 3.5 times what they would online for Legos.  Even when you factor in shipping and taxes, these buyers are paying more than 60% higher prices for the same Lego sets they could get online.  The question on everyone’s mind is “Why?” (more…)

Tags: Avalon, Branding, Israeli, Lego, marketing strategies, Mercedes, price strategy, pricing strategies, Toyota, value based, value pricing, Yaris
Posted in Branding, Marketing, Pricing, Sales, Strategy | No Comments »

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  • Dale Furtwengler

    There are many commodity products, but few commodity businesses.

    Don't accept commodity prices. Let me help you BREAK the bonds of industry pricing and command higher prices - regardless of what your competitors or the economy are doing.

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