Here are some sample taglines that communicate the results (brand promise) buyers can expect:
Ergonomic equipment dealer - Leveraging the power of man
HR consultant - Helping good people produce great results
Business consultant - Increasing profits without adding resources
Business coach – Helping savvy business women take their businesses to the next level
Brand Promise
DO NOT READ THIS UNTIL YOU’VE COMPLETED THE SELF-ASSESSMENT: If it takes you more than 5 minutes to complete this exercise or your response talks about what you do rather than what the buyer gets, you’re not clear about your brand. Don’t feel like the lone ranger, the vast majority of companies don’t have a clear brand including many publicly-traded companies. This lack of clarity is making it difficult for you to:
- Garner buyers’ interest.
- Describe your ideal customer.
- Communicate your value effectively.
- Quantify that value so that buyers are willing to pay a premium to get it.
- Meet your customers’ expectations.
If you’re tired of not being able to communicate your value effectively, give Dale a call at 314-707-3771 and, together, we’ll create that clarity.
