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Archive for November, 2009

Is Discounting Ever Appropriate?

Wednesday, November 25th, 2009

It is…

…the key is to knowing when and how.

Here are three situations in which offering discounts make sense, but only if you employ the strategy associated with the discount: (more…)

Tags: counter-intuitive pricing, Pricing, pricing for profit, pricing for profitability, pricing management, pricing strategies, pricing strategy, value pricing, value-based pricing
Posted in Pricing, Sales, Strategy | No Comments »

Retail’s Black Friday

Saturday, November 14th, 2009

Great strategy…

…or sheer folly.

Retailers have decided to move Black Friday, the day they begin their heavy holiday season discounts, up a month. (more…)

Tags: counter-intuitive pricing, gaining market share, market share, price management, Pricing, pricing errors, pricing for profit, pricing for profitability, pricing management, pricing strategies, pricing strategy, strategic pricing, value-based pricing
Posted in Pricing, Sales, Strategy | 2 Comments »

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